Does Ida actually support 'the evolution of early primates, and, ultimately, modern human beings,' as one news outlet reported? This fossil will probably be pictured in all the textbooks for the next 100 years. So while the media rush may at first be a bid to promote the documentary and book, the ultimate result is one more trumped-up 'missing link' presented to future generations as evidence of evolution.
http://www.answersingenesis.org/articles/2009/05/19/ida-missing-link
http://www.answersingenesis.org/articles/2009/05/21/ida-real-story